Hitched is a wedding planner based in the Algarve, in southern Portugal. It is essential to have a great image with this type of business. Therefore we created a stunning website design incorporating their photos and services in an attractive manner for potential clients. We spent a long time getting the balance just right so that the homepage especially represented the brand.
Once we had completed the website we began the task of finding visitors. SEO takes a while to take effect, so we began with a PPC Google Adwords campaign. This was carried out in the UK, Ireland and Portugal. We targeted the most cost effective phrases and regularly tweaked the campaign so that we paid the perfect amount per click for maximum return on investment.
The ongoing SEO campaign for Hitched is replacing the PPC campaign. As Google organic rankings reach the top we can scale down the PPC campaign, which is the best way to get traffic from the start and get the best value for money in the long term. We also helped set up the Google My Business page so that localised searches bring up the website for the Google Maps listings.