According to statistics, 85% of adults believe that a company’s mobile website should be equal to, or better than, their desktop website. * Effective responsive website design and mobile optimisation must do two things: hone in on website elements that really matter and strip away those of lesser importance.

However, mobile devices traditionally imposed restrictions on website design. Three core mobile restraints can be identified as: reduced network speed and performance limitations, smaller screen size and the goal-focused nature of online browsing becoming tangled with exterior distractions, such as having to multi-task.

It’s only by understanding and embracing these constraints that a knowledgeable digital SEO agency in Dubai, such as 3Digital, can understand the nature of mobile browsing. This allows the creation an intuitive mobile website that truly focuses on user experience. Here’s just a few of the factors that must always be considered when designing a mobile website.

Mobile optimization in Dubai and what a great SEO agency will do:

Don’t settle for second best when it comes to mobile optimization. Phones are growing as the primary device people use every month. Google has even started ranking all websites based on how well they are optimized for mobile phones. So even if your industry is B2B, you need to have a site that works well on mobile. Let’s look at what 3Digital does as a bare minimum below.

Loading Speed Should Be Two Seconds or Less for Optimized Mobile Websites

Online, people are impatient. Not with each other, but with the performance of websites. Sluggish website load times are the enemy of good conversion rates. If you don’t want to see visitors leaving your mobile site in droves, you’ll need to get that load speed down to the absolute minimum.

According to KissMetrics, 47% of online shoppers expect a mobile web page to load within two seconds. If browsers are made to wait three seconds, 40% abandon their intention of visiting the site. In short, every second counts. *

Not only that, loading time is a big ranking signal for Google. With the coming months likely to bring more and more websites optimised for mobile first browsing, it has never been more important for your mobile website load time to be milliseconds at worst. If your website suffers a lag in mobile load time, you may find yourself slipping further and further down the rankings as 2018 unfolds.

A Good organic search engine optimization SEO company  will “Get to the Point Fast”

Most mobile browsers are hunting information with focused determination. They want to find what they’re looking for now. There’s no time to waste. Decisions are made in an instant. Relevant information should be clearly visible – including where and how to buy.

Don’t think that you must embellish with poetic and elegant vernacular to describe a product or service that customers must have in their lives. Get to the point. Be clear and concise. Remember customers have come to visit you online because they’re already interested about you and what you can offer them. This is no more important than with the often reduced screen size of mobile devices.

What does this mean? It’s time for ruthless editing. An experienced organic search engine optimization SEO company will be able to write content that attracts, informs and ultimately sells who you are to browsers. Headlines, taglines, bullet points and CTAs should all take customers on a journey, getting straight to the point. If you need a paragraph or two, don’t waffle. Tell browsers what they need to know, and only what they need to know.

3Digital knows how to perfectly optimize websites for mobile users

Use Only Clear and Complementary Images for Mobile Friendly Web Design

Just as you should examine your copy, so too should you apply the same ruthless focus to your images. On a mobile screen, space comes at a premium. You don’t have the luxury of uploading image upon image – nor should you. All imagery must have one singular focus: advancing your point.

Of course, an image can tell a thousand words, but it shouldn’t distract browsers from your CTAs, primary content or other essential elements. Remember too that when browsing on a mobile device, picture will be pinched and expanded at will by browsers.

As any first-rate digital marketing agency in Dubai will tell you, mobile images attract attention and can eclipse mere words. They are especially important for businesses and sectors that rely on visuals to sell products or services. You only need to see a heat map of eye-tracking studies to see what the eye is drawn to when online.

But, unless you’re designing an e-commerce site, images should be used sparingly. Even if we forget the aesthetics for a moment, too many images can even slow page load time – something that you desperately need to avoid when thinking about mobile UX.

Align Your Website with Mobile Device Practices to Boost SEO Results

A successful mobile website is one that understands mobile browsing and aligns its features with that in mind. This is a critical part of the design process and – be warned – ignore this at your own peril!

Designers working for a respected SEO agency in Dubai, like 3Digital, understand that mobile users have developed their own lexicon of gestures and interactions to navigate mobile websites and apps. These features should always cater to the strengths and avoid the weaknesses of phone and tablet software and hardware.

What do we mean by this? Mobile device users know how to scroll a webpage, navigate a website, hunt for critical information and what their eyes are drawn to. Sound mobile website design takes advantage of this by implementing intuitive browsing. In short, the website design always gives browsers what they want swiftly and easily.

Organic search engine optimization SEO company with mobile friendly services

These are a few of the reasons why it’s critical for user experience and responsive website design to form a perfect partnership. If you’d like to learn more or wish to learn how you can achieve a mobile website that attracts, engages and sells, contact 3Digital today!

3Digital is a multi-national full-service digital design agency located in the Business Bay in Dubai, the agency is based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos. Perfectly positioned to grow your business, we have our fingers on the pulse of all things digital.

Conversely, Twitter, which has historically been Facebook’s closest rival in terms of professional social media marketing, registered 330 million monthly subscribers as of the fourth quarter of 2017.

Given that marketers are always looking for a means to engage with existing and potential customers, promoting brand values and building a loyal client-base, it seemed inevitable even a decade ago that Facebook would grow to become a social media juggernaut. Why? Facebook connects people – and people with ideas.

Today, Facebook marketing in Dubai should be the cornerstone of any corporate social media marketing. The platform can generate leads – converting casual platform browsers into loyal buyers. So, if you’re not currently utilising your Facebook account at all or to its full potential, here are four reasons why your business should prioritise Facebook marketing.

Local and Global Exposure with Facebook Ads

Facebook as 1.4 billion active daily users. Having a Facebook account means that your business can reach an audience on a global scale. This allows you to create customers that before you may have thought infeasible.
Efficiently managing a Facebook account allows businesses to create pages, ads and be a part of groups. A group page can be managed by a business to promote their activities – reaching potential and existing customers and inviting them to share their opinions about the service they received. This also allows businesses to interact with their customers in a personal way.

Facebook ads have become phenomenally popular in the last few years. These ads directly target specific user demographics as selected by the advertiser. An effective ad campaign will be shared by Facebook users, and has the potential to send an influx of enquiries to the advertiser. All businesses need is a shrewd and knowledgeable digital marketing agency that can create and manage their social media marketing in Dubai – an agency like 3Digital.

Let 3Digital help your business succeed on Facebook and beyond

Pinpoint Customer Targeting with Ads

Facebook ads allow businesses to target potential customers across different demographics, based on what they like, or are interested in. Should you wish to advertise your services to retail business owners, it’s easy. Want to appeal to oil and gas professionals living in Dubai, Abu Dhabi or Sharjah? No problem. An intelligent Facebook marketing campaign will allow you to do this.

Ads can also be refined to target local customers, in addition to anyone living in the Dubai. The ability to tailor ads directly to those you want to appeal to greatly increases your chance to convert browsers into buyers – and direct online traffic to your website. Also, Facebook marketing in Dubai allows you to re-target visitors who have previously visited your website, effectively doubling your chances of building a loyal customer base.

Facebook’s algorithm is designed to encourage interaction between the account holder (your business) and your audience. This form of personal interaction is something customers gravitate to – and appreciate.

Inexpensive Marketing Costs

One of the great benefits to asking a digital marketing agency in Dubai to create and manage a Facebook social media marketing in Dubai campaign is that it’s cheap. Not only that, small businesses don’t even need a website, nor do they need SEO, content or other digital marketing products than can prove costly.

The cost of building and managing a website alone can be expensive to small businesses – regardless of their budget. Facebook allows you to create a web page and display all the information you need to tantalise and attract potential and existing customers. Facebook ad campaigns are a great way to complement an engaging Facebook page.

In terms of cost, Facebook ads are quite affordable. They can be charged at different rates, depending on your budget. Facebook offers a CPC (cost per click) and CPT (cost per thousand) click payment method. This is great for businesses working to a tight marketing budget, or who wish to trail a campaign before committing to a longer-term strategy.

Facebook also offers two lesser-known payment methods. These are OCPM (optimised cost per click) and CPA (cost per action.) OCPM and CPA display ads to a target demographic who are likely to respond to the ad and those who are likely to take a specific action when they view your ad.

This flexibility and choice allows businesses to control their marketing costs and choose a campaign that meets their goals. Not only that, any Facebook marketing in Dubai enables businesses to adjust campaigns in real time, should results not be what you’d hoped for.

Campaign Performance

Knowing how any digital marketing campaign is performing is paramount to its success. A Facebook marketing campaign gives you access to a wealth of useful data through its comprehensive performance metrics.

Businesses can view specific and relevant information. From the amount of page likes, total reach of each post, and who is engaging with what you’re sharing, this type of data allows businesses to learn more about their clients, tweak campaigns and target customers they wish to personally engage with. Analytics and data metrics are invaluable tools for any social media marketing in Dubai campaign.

Not only that, Facebook Adverts Manager allows you to see the actions that people have taken upon seeing your ad. You can see and likes and comments. This provides with valuable data to help them build future campaigns that will increase success rates.

These are just four primary reasons why your business needs to engage Facebook marketing in Dubai. Yet, the success of any campaign hinges on having an experienced digital marketing agency to oversee everything.

3Digital is one such agency. We can build and manage your Facebook campaign online, helping you to build your brand – and attract and keep a loyal client base!

Sources:
https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/
https://zephoria.com/top-15-valuable-facebook-statistics/

In late 2017, Gary Illyes, a webmaster trends analyst focused on creating a better search experience for users, announced that Google plans on rolling more websites on the mobile-first index in the coming months. This will have major implications for businesses across the globe throughout 2018 and beyond.

The Evolution in Mobile Marketing Has Arrived

In the third quarter of 2017, it was estimated that there were as many as 3.5 billion unique mobile internet browsers. * By the end of 2018, it was forecasted that online mobile browsing will reach 79%. * That’s an increase of 40% in just four years. 2019 is set to be the year when all companies and webmasters finally realize that mobile is the dominant way people use the internet

People across the world rely on their smartphones for email, engaging with friends, colleagues, potential and existing customers on social media and searching for essential information. Google has signalled that the time for thinking mobile browsing as secondary to desktop browsing has passed. Sound SEO in Dubai must reflect this.

The latest announcement indicates that Google is intent on focusing its search engine criteria on mobile-first indexing – and that website owners need to be ready for this. Ranking factors have long determined indexing, but up until now, desktop reigned supreme. Google is now beginning to crawl the mobile versions of websites, indexing the site based on mobile content and structure.

Why This is Huge

It seems obvious that without a website that’s optimised for mobile browsing, you’re going to suffer – and take a tumble down the rankings. A good SEO agency in Dubai, like 3Digital, will be able to help you. But, the longer you delay, the more potential revenue you will lose.

Responsive websites (those with lightning fast load times, are easy to scroll and feature responsive screen pinching) are what browsers, not only want but, expect. The days of unresponsive mobile websites which feature reduced content and poor functionality have long gone.

Furthermore, having a website that displays well on mobile devices is no longer enough to grab and hold browser’s attentions. It must perform well too. Now, there are many factors that determine an individual website’s performance, but first and foremost speed and page load time are paramount.

Google has stated that as of July 2018, their search engine will factor in performance when indexing websites. This means that if customers are twiddling their thumbs, waiting for your website to load on their smartphone or tablet, they’re likely to click a link that gives them the content they want immediately. Not only that, expect your website to take a tumble down the rankings.

What Can Businesses Do?

If You feel that your website isn’t ready for the mobile evolution – act now. The first thing you’ll need to do is to employ the services of an SEO agency in Dubai, like 3Digital, to realign your website SEO for mobile-first marketing.

The beauty of employing the experts is that they know, not only what needs to be done to make sure your website is fully optimised for mobile browsing but, how to do it. Why not browse your website on your phone? Are there moments when you wish you’d sat at your desk or opened your laptop? If so, you need to refocus your SEO strategy on mobile-first.

Any e-commerce website should be set up to accept Apple Pay and Google Pay. Inputting card details to make a purchase is one functionality that is facing increasing scrutiny. Remember, browsers want their online experiences to be as easy and effortless as possible. As soon as your website makes it even the slightest bit more time-consuming, you run the risk of isolating customers.

These are but a couple of points that businesses need to consider as mobile-first SEO marketing comes to the forefront of SEO. Businesses owners simply cannot afford to think of mobile marketing as an afterthought. You need to be ahead of the game – and embracing mobile marketing will be the game in 2019 and beyond. After all, do you really think that smartphone usage will do anything but increase in the coming months and years?

3Digital is a multi-national full-service digital marketing agency located in the Business Bay in Dubai, the agency is based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos.

Sources:
https://www.biznessapps.com/blog/2018-mobile-marketing-report-stats-need-know/

Top SEO agency services in Dubai include Facebook Ads and Google Ads

It’s safe to assume that Facebook and Google Ads dominate paid search. Yet, for businesses these statistics are just that – statistics. They offer little insight into whether Google Ads or Facebook Ads is the right platform to market their business.

But which is the better paid search platform? Which should I use? Unless you’re a digital marketer with expansive paid search knowledge and experience, this is a question that’s difficult to answer. Fortunately, 3Digital knows paid search, and is here to show five reasons why Facebook marketing in Dubai is superior to Google Ads.

Facebook Ads Offer Improved Targeting

Unlike Google Ads where you can target just about any keyword you can think of, Facebook Ads only allow users to target the words in their database. This will streamline your chance of appealing to potential customers with real interest in your products and services.

Facebook holds a mountain of user data. This data includes very specific information about who users are, what they like and what they want. This information can be as inconsequential as they’re favourite movie, book or TV show. Or, it can be what they’re business needs.

With these preferences, Facebook Ads can directly target those people with a distinct and definite interest in what you’re selling. Let say, for instance, that you own an Indian or Chinese restaurant in Dubai and you want to attract more customers. An intelligent marketing agency in Dubai, like 3Digital, will be able to create Facebook Ads allow you to tailor an ad campaign to those people who regularly dine at restaurants like yours, enticing them to come and sample your menu with incentives – and a well-designed and placed ad.

Google Ads doesn’t know enough about users to truly tailor ad’s to their preferences, and therefore cannot accurately create an ad campaign that will appeal directly to them.

Facebook Ads Are Visual

Facebook Ads pack a powerful visual punch. The best ads blend seamlessly with other visual content that users are interested in. This can include images and videos, and other elements of user’s news feeds. When you consider the type of content that grab’s and holds are attention online, this is a remarkably attractive selling point.

Visual ads are compelling. This type of content can convey aspirational messages to browsers – something that people of all demographics respond to. When leveraged with the persuasive nature of ads, content of this nature becomes very engaging.

Just as Google is consistently evolving the text-format of its PPC ads, Facebook consistently evaluates how its platform can offer users a satisfying – and rewarding online experience. The platform is evolving to meet the evolving needs of its users. This has included ramping up the allotted advertising space on the site. Yet, despite this, Facebook marketing in Dubai remains a visually engaging platform which is a major selling point to advertisers. The only difference today is that there’s more ad content for users to absorb.

Facebook Ads is Better than Google Ads for certain markets

Facebook Ads Offer Superior Return on Any Investment

The streamlined targeting and visual appeal of Facebook Ads aside, there are other reasons why businesses and marketers may well favour Facebook over Google Ads, the main being that Facebook marketing in Dubai, managed by a leading digital marketing company like 3Digital, offers a tremendous return on any investment.

Savvy advertisers can stretch even a limited marketing budget across the platform. Although any budget will vary depending on scope, campaign goals and brand awareness factors, overall Facebook Ads are remarkably affordable – especially when you consider the tailored impact.

Small businesses and companies with tight marketing budgets benefit greatly from a Facebook marketing campaign. When you consider the potential for a vast return on any investment made when a marketing agency in Dubai, like 3Digital, manages a Facebook ad marketing campaign on your behalf, any investment is well worth it.

Facebook Ads Offer Better Selling Opportunities

Using Google Ads for a paid search campaign can be frustrating. As mentioned, not only do Facebook ads promote seamless integration with different media, they also allow you greater character space to advertise who you are and what you do.

The more you can elaborate on your business and its services, the more chance you have of convincing customers to contact you. Think about it, you may have seconds to grab and hold your audience’s attention. You need to communicate why customers should choose you.

Google Ads allows for a character length of 75 words. Facebook ads allows for 135 characters. That’s almost double the space – it’s a no-brainer, Facebook marketing in Dubai gives you more selling opportunities than Google Ads.

In addition, Facebook Ads allow businesses to use words and characters that Google Ads restricts. This can help businesses to get creative with their ad copy, injecting some personality into the ad, appealing to niche sectors, and really grabbing the attention of potential – and existing customers.

When considering if why Facebook ads are better than Google Ads, you only really need to remember one simple fact. Facebook ads help customers find you. Google Ads helps you find customers.

Top SEO agency services in Dubai by 3Digital

3Digital SEO agency in Dubai can help you to advertise who you are and what you do on the world’s biggest, and most influential social media platform – all you need to do is watch your brand swell in popularity!

3Digital is a multi-national full-service digital design agency located in the Business Bay, the agency is based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos.

Address: 3Digital, 706 The Binary, Business Bay, Dubai, UAE, PO Box 414195
Tel: +971 (0)4 578 6254

Perfectly positioned to grow your business, we have our fingers on the pulse of all things digital.

Sources:
http://www.internetlivestats.com/google-search-statistics/

The Top 20 Valuable Facebook Statistics – Updated June 2020

Now, you might be thinking, ‘okay, but what does that have to do with me or my business?’ Well, according to industry forecasters, at the rate that mobile traffic is rising, by 2019 only desktop browsing will account for just 20% of the time that we spend online.

Simply put, if your website is not optimised for mobile devices, you could be missing out on reaching as much as 80% of your target demographic. Can you afford to not reach 80% of potential and existing customers? *

If that’s not enough, here are five reasons why you need an experienced and knowledgeable digital marketing agency in Dubai, like 3Digital, to help you build a mobile-friendly website.

Better User Experience

85% of website browsers believe that a business’s mobile website experience should be equal to its desktop experience. With one fundamental difference: they want accessibility wherever they are.*

This means that businesses must make sure that all the content displayed on a mobile website is equal to the design and functionality of a desktop display. Mobile and tablet websites translate website designs to a vertical configuration, pulling in all the content. This ensures identical website display and functionality across multiple devices.

Responsive web design, built by a digital marketing agency in Dubai like 3Digital, formats the web page to make sure that it fits within the device screen, without losing any design elements or functionality. This increases user experience, making the site easier to navigate for users. Why is this so essential? Browsers invest just 6 seconds deciding if they want to click-through a website. You can’t convince anyone to buy into your products or services with a flawed first impression.

Affordability and Time to Market

Building a responsive website design in Dubai is cost-effective. Why? Responsive website design drastically reduces development time and cost. This is great news for businesses – especially those with a budget.

Businesses don’t need to invest in building two separate versions of their website – one for desktop and one for mobile. In addition, responsive website optimisation can be completed for all devices. This offers much cost-savings to businesses.

Perhaps, more critically, adopting a responsive website is that it takes less time to build than you may think. This is ideal for businesses that need to get their name out there and have a definitive timescale to work to.

Increased Sales and Conversion Rates

Having a sleek, clean and functional website across all devices breeds customer satisfaction, builds brand, and enhances revenue. Browsers will find it easier to shop online – even making this an enjoyable experience.

Not only that but with sound responsive website design in Dubai browsers can pinch and zoom individual page elements allowing them to easily identify pages elements they want to explore further. This is especially important to e-commerce websites with a wealth of on-page products. Let’s not also forget that mobile websites feature fast load times, something that in today’s immediate online world customers don’t demand – they expect!

Today, browsers are buying more online than they ever have. Smartphones and tablets have evolved to become devices we use to make online purchases whenever, and moreover, wherever we want.

From a customer perspective, imagine you have decided to buy a book, new sofa or even a car on eBay. Responsive web design allows browsers to make purchases wherever they are instead of waiting until they get home and sit opposite a laptop to splash the cash – and let’s face it, by that time customers may have changed their minds!

by 3Digital marketing agency, Dubai.

Search Engines Prioritise Mobile Indexing

In 2018, Google is shifting towards prioritising its search engine rankings on mobile. This means that should your SEO and website design not be focused on mobile you may be penalised.This evolution has been on the cards for a while. However, businesses have no need to panic as the shift towards mobile-first indexing will be a gradual one.

Initially, Google set up ‘classifiers’ to define the readiness a website is for a mobile-first index. These classifiers are determined by a website’s content, links, layout and any multimedia plugins. Should each of these factors marry 100% with a mobile-first index, Google will rank the website for mobile-first indexing.

If the website falls short, Google may well contact the webmaster informing them that specific changes will need to be made to rank the website sufficiently for mobile-first indexing.

The good news for businesses is that a learned digital marketing agency in Dubai, such as 3Digital, will be able to readily identify if your website needs to be enhanced for the upcoming mobile-first search engine indexing – and make sure that you don’t lose too much ground throughout Google’s mobile-first rolling out period.

These are just five reasons why you need to have a mobile-friendly website. Mobile indexing as a priority is coming, but the good news is that businesses have time to prepare their website design in Dubai – provided they act now. 3Digital can help make sure that you don’t slump down the rankings, whilst optimising your website for multiple devices – helping you to get a jump-start on the competition. Contact us today to find out more.

3Digital is a multi-national full-service digital design agency located in the Business Bay in 905 Prime Tower, the agency is based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos.

Perfectly positioned to grow your business, we have our fingers on the pulse of all things digital.

Sources:
https://www.amazedigital.com/ux-user-experience-statistics-2018/

The economic growth witnessed in the UAE since the 2008 economic crash, and even prior to a decade ago, has seen corporate champions become global titans of industry. The ambitions of the region are vast, with a hefty goal of transforming Dubai into an economic mecca for travel and trade for nearly 2 billion people being the aim of the continued commercial expansion.

Approximately, 80% of Fortune 500 companies have offices in Dubai or Abu Dhabi. * That tells you much about the commercial landscape and the importance of public relations in the region.

The public relations sector is now one of the fastest growing sectors in Dubai, rivalling engineering and construction, oil and gas and retail trade and logistics. With the modern, integrated and evolving digital landscape marketing and communications channels are working more closely than ever before.

PR and SEO are obvious collaborators. Promoting quality content is one of the primary ways that SME’s and blue-chip brands build and maintain their reputations. Effective outreach is essential to SEO success, something that PR is all about. Here are the four ways that an experienced SEO agency in Dubai, like 3Digital, can work to help your public relations firm stand out from the crowd.

Not Just Promoting, But Amplifying Your Content

As the old saying goes, ‘content is king.’ Yet, creating content that hooks your intended audience and compels them to act is art form. Digitally savvy browsers have become wise to clickbait and bored of unimaginative narratives.

However, with a little creativity and the ability to identify what attracts (and repels) your target audience, you can stand out from the crowd. Even better, with a modicum of ingenuity, a shrewd digital marketing agency can re-purpose existing content and make it more impactful.

Now, we’re not talking about duplicating existing content, we’re talking about using and improving on existing sources. Let’s say you have an infographic that’s not getting much online traction and a link to the original source. Why not pitch the infographic to other media sources? This will enhance its SEO value whilst being a valuable piece of PR content.

The joint effort of PR and SEO means both teams will influence client KPIs. This allows them to better report on how activities are impacting the client’s business. In addition, the process gives PR teams a chance to meet tangible KPIs and SEO has added an additional resource to their activities, freeing up time to concentrate on other areas of a campaign – something that every SEO service in Dubai would be grateful for.

Aligning Brand Messages and Narratives

The larger your SEO and PR teams, the more difficult it is to control outreach. Conflicting messages through different types of content being released simultaneously becomes a key consideration – especially in the fast-paced worlds of media and digital marketing.

Having a PR and SEO agency in Dubai aligned with one another offsets this potential issue. This can be especially helpful when considering content publishing timescales, broader themes and brand identity.

Consumers buy into brands for different reasons. Of course, they’re attracted to value, but something that’s seldom remembered is that consumers buy into brands that reflect their own personal ethos. Conflicting brand messages and narratives cause confusion and instantly turn consumers off purchasing products and services.

Additionally, promoting two independent features simultaneously across different media platforms will confuse consumers, leaving them wondering which message they should believe, or which product or service is best for them.

Links and Coverage

Any PR agency would benefit greatly from the help of an SEO service in Dubai to optimise the links that have across their earned media coverage. This can include content like press releases or non-paid stories. Intelligent SEO can help to choose links that require a search engine ranking boost to get the client noticed – and they can help PR agencies to make sure that they are promoting the right link.

This is demonstrated when a client requires a specific link corresponding to an internal search query, such as, ‘climbing shoes.’ If the internal search page isn’t indexed, the specific link won’t benefit from keyword optimisation.

However, it’s not only link acquisition within PR coverage that’s important to building a strong ranking. SEO and PR teams should also work in tandem to make sure that any PPC or paid AdWords links aren’t no follow links which do not boost a website’s presence in SERPs – and can even incur penalties by Google.

Understanding the Function of PR and the Function of SEO

The last, and arguably, most obvious way of achieving success through synchronised PR and SEO is through an understanding of the function of each activity.

It’s easy for an SEO agency in Dubai and PR professionals to take their knowledge base for granted – especially when communicating marketing functions to someone who doesn’t work in that industry day in and day out.

Most PR professionals aren’t educated on the true impact that online marketing can have on brand campaigns. Take some time to conduct learning sessions to boost professional knowledge and this will clarify how and why online activities are actioned. This knowledge will strengthen the relationship, and benefit clients.

To learn more about the role of PR and SEO, or to get your business in a prime ranking position, contact 3Digital today.

3Digital is a multi-national full-service digital design agency located in the Business Bay in 905 Prime Tower, the agency is based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos.

Perfectly positioned to grow your business, we have our fingers on the pulse of all things digital.

Sources:

https://en.wikipedia.org/wiki/History_of_the_United_Arab_Emirates
https://www.prweek.com/article/1228761/rise-reputation-management-uae

This is no more apparent in the UAE where a staggering 97% or residents * have a Whatsapp account, as revealed by the Federal Competitiveness and Statistics Authority in January 2017.

In July 2017, Fortune reported that more than a billion people now use Whatsapp daily. * That’s some growth for a social media platform that seemingly came out of nowhere little more than 5 years ago.

When you consider that Whatsapp is just basically a private chat messenger that allows you to send text, video and audio messages for free, and – perhaps more notably – that the platform is free of advertising, the staggering success the app continues to enjoy is enough to make even the most cynical social media marketer take their hat off.

But, and here’s the rub, Whatsapp has proven to be a difficult platform to market businesses. Users cannot buy advertising space and connect with the one billion users. Only when you’re invited can you communicate with fellow Whatsappers.

However, there are ways that a smart social media agency in Dubai can use Whatsapp to promote brand awareness and help clients to grow their business in 2018.

Cultivate an Engaging Brand Persona

Whatsapp is a place for friends. It’s personal and intimate – an app where arrangements are decided, laughs are shared, and new connections made. It’s private and personal, so it stands to reason that to grab the attention of users, brands need to cultivate an engaging brand persona that embodies these qualities.

The best social media connections are those that bring value – and add some entertainment, enriching your online experience. Now, we’re not saying that every business needs to reinvent their brand just to suit a platform like Whatsapp, but effective social media marketing in Dubai should see businesses become more approachable, attracting a greater audience.  

Not only that but, Whatsapp enables brands to invent a persona to appeal to their target demographic. For instance, brands that wish to appeal to a younger audience can create campaigns that will appeal directly to that demographic. Why not use Whatsapp to raise awareness for an exclusive event? Let’s say you’re opening a new restaurant or bar, make sure that your Whatsapp number clearly displayed as part of the event marketing. You could invite people to text or call the number and make a reservation.

Customers can attend the hottest night in town and you can get plenty of people through the door on opening night! Clearly state that there are a limited number of tickets and before you know it, you could have an influx of calls or texts with people anxious to book their place.

Push Engaging and Relevant Content

90% of all SMS messages are read within 3 minutes of being received. That means you can make an instant connection, getting your message across and building your brand. But, what good is this kind of immediacy if your content is bland, uninspired and of little value to the recipient?

Content is king. It can attract or repel customers in a matter of seconds. It’s important that every text, image, link or video sent by a business is carefully thought out. Only choose content that adds value to your brand  – and prompts action. This is especially true when you consider this: Whatsapp has a higher engagement rate than Facebook!

Why not create a Whatsapp number to offer users industry news and stories as and when they happen? Instead of using search engines to find stories, users get immediate notification of what’s happening, as and when it does.

A social media agency in Dubai can create a Whatsapp account for your business and push relevant content out to your customers. This builds brand authority and engagement – and builds customer loyalty.

Streamline Customer Service Processes

Customer service in an integral part of any business, but the larger the size, the greater the investment in customer service will have to be.

Consider this: you have a client database of 100 and a dedicated customer service team of ten. That means one tenth of a customer service agent’s time is devoted to a single customer. Now consider that you have a business with a 1000-strong client base, or even a 100,000-strong client base. How do you effectively service your clients?

Streamlining customer service processes will help you provide a better service to your clients – and save you money. Creating a Whatsapp number where customers can contact you with any queries they have saves equipment costs and staff hours.

Santander Bank, for instance, does have a Whatsapp customer service number where you can chat with the bank, post queries and resolve any issues you may be experiencing. Using the expertise of a digital marketing agency in Dubai, you can setup and manage a Whatsapp customer service account that will save you much time and money – allowing you to focus on other areas of your business.

Research Consumer Demographics

Although Whatsapp has so far not been used to conduct in-depth consumer research, there’s no reason why the social media platform can’t be used to connect with a consumer demographic and learn important information to help you grow your brand.

Not only is the platform free to use but getting direct answers for relevant questions from those whose opinions really matter is a great way to improve your value proposition and ongoing service.

Not only that but starting an internal Whatsapp group with company employees is a great way to gauge happiness and career satisfaction – allowing you to tweak or change policies that affect long-term employee retention. And it only cost you a modicum of time – and zero cost.

This is just another of the reasons why you should instruct a digital marketing agency in Dubai to setup a Whatsapp account on your behalf. Once you know how to leverage Whatsapp, you can improve every aspect of your business.  

So, there you have it, four ways that you can employ Whatsapp social media marketing in Dubai to improve your business. If it sounds of interest, contact 3Digital today. We’ll put your business on the Whatsapp map! We are one of the best SEO agencies in Dubai. 

Sources:

https://www.khaleejtimes.com/news/general/here-are-uaes-most-popular-social-media-apps

http://fortune.com/2017/07/28/whatsapp-one-billion-daily-users/

https://frontapp.com/blog/2015/10/07/why-sms-is-the-new-channel-for-customer-support/

The luxury vehicle market in Dubai is healthy. The Middle East boasts the highest spending per capita on luxury vehicles than any other region in the world. In the UAE, it’s estimated that the luxury vehicle market accounts for just under 17% * of the entire vehicle market.

It’s true to say that Emirates like their vehicles. 2016 alone saw an estimated 1.4 million vehicles sold, second only to Saudi Arabia in the GCC car sales market. Even though, according to some industry insiders, GCC car sales are experiencing an overall slump in sales.

Now, slump in sales or not, it’s fair to say that competition in the automotive industry in Dubai is fierce. Retailers need to grab and hold the attention of prospective buyers to secure their business. An experienced online marketing agency in Dubai, like 3Digital, has the ability the design social media campaigns to make sure that every automotive business can thrive.

Here are the reasons why your automotive business needs to have effective social media campaigns.

Get Your Business Noticed Online with a Digital Marketing Plan

Traditionally, car manufacturers relied on television or print articles to promote their vehicles. But the evolving marketing landscape has led progressive brands to jump on the digital marketing bandwagon.

Statistics published at the start of January 2018 outlined that 95% of adults between the ages of 18-34 follow a brand’s social network. Perhaps more staggering, every single day an additional 1 million active social media accounts across different platforms are created. *

In choosing not to use social media marketing (SMM) automotive brands are missing out on a big slice of the potential customer pie – especially when you consider that visual content is 40 times more likely to get shared on social media than other types of content.

If that’s not enough to convince you to use an SEO company in Dubai, like 3Digital to manage your social media strategy consider this: there are 1.5 billion logged-in monthly YouTube account users. Just imagine the number of potential customers that you could reach – and offer engaging and valuable content to if you employed the services of a digital marketing agency in Dubai.

Grab Attention through Inspiring Images on Your Website and on the Social Networks

With such a wealth of eye-catching and awe-inspiring designs, it’s fair to say that how the vehicle appearance is more important than ever. Buyer’s want that wow factor, they want to be seduced by a car’s appearance – this is what will grab attention.

The most prominent social media platforms encourage users to share images. Unsurprisingly, cars are among the most popular images shared by users online. Instagram users, especially the more affluent ones, are continually posting pictures of the cars to become the envy of all their friends. Now, we’re not saying that social media in Dubai is dominated by the Rich Kids of Dubai and their Instagram accounts, but what we are saying is that a picture can tell a thousand or, sometimes, ten thousand words.

A marketing agency in Dubai can create and update an Instagram account with original, visual content that is both engaging and informative to buyers. Images should be focused on the USPs of vehicles and value to owners. The moment that new vehicles hit the showroom they can be shared with followers – as can any special offers. This is a great way to accelerate buyer’s intentions to purchase a new car.

People Buy Cars Online

If you need any further evidence that social media in Dubai and the automotive industry are becoming increasingly interlinked, then you need only consider that increasingly the car-buying process is done on social media – and it’s not just in Dubai either.

In October 2016 a buyer paid £825,000 for a fully restored vintage Aston Martin DB5. The purchase was made using Apple Pay on car buying app, Vero. If this isn’t a sign that car showrooms across the world could soon be left in the dust as apps and social media platforms become the primary means that consumers buy vehicles, we don’t know what is.

However, it’s not strictly niche apps that are encouraging consumers to buy vehicles online. Facebook Marketplace allows local people to connect to buy and sell goods, including cars each month.

The rapid rate that social media in Dubai and digital marketing are emerging into the automotive market should be enough to convince those in the know that the two industries are in the throes of a revolution.

So, how can a digital marketing agency in Dubai help? Well, they have expert knowledge and experience not only of the current trends but what the future will hold, allowing your automotive business to position itself in a way that it can yield an immediate and long-term ROI, by employing effective digital marketing campaigns that mirror the nature of the automotive industry.

So, if you’ve watched the competition accelerate into the distance, why not use the services of a leading online marketing agency in Dubai like 3Digital TODAY!

3Digital is a multi-national full-service digital design agency located in the Business Bay in 905 Prime Tower, the agency is based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos.

Perfectly positioned to grow your business, we have our fingers on the pulse of all things digital.

Sources:

https://www.visitdubai.com/en/business-in-dubai/why-dubai/news-and-insights/dubai-auto-motor-industry-export

https://www.dreamgrow.com/21-social-media-marketing-statistics/