Believe it or not, mobile traffic has officially surpassed desktop. The scary thing is that this didn’t happen recently, or even at the start of 2018. Mobile traffic overtook desktop in October 2016. That’s almost eighteen months ago.

Now, you might be thinking, ‘okay, but what does that have to do with me or my business?’ Well, according to industry forecasters, at the rate that mobile traffic is rising, by 2019 only desktop browsing will account for just 20% of the time that we spend online.

Simply put, if your website is not optimised for mobile devices, you could be missing out on reaching as much as 80% of your target demographic. Can you afford to not reach 80% of potential and existing customers? *

If that’s not enough, here are five reasons why you need an experienced and knowledgeable digital marketing agency in Dubai, like 3Digital, to help you build a mobile-friendly website.

Better User Experience

85% of website browsers believe that a business’s mobile website experience should be equal to its desktop experience. With one fundamental difference: they want accessibility wherever they are.*

This means that businesses must make sure that all the content displayed on a mobile website is equal to the design and functionality of a desktop display. Mobile and tablet websites translate website designs to a vertical configuration, pulling in all the content. This ensures identical website display and functionality across multiple devices.

Responsive web design, built by a digital marketing agency in Dubai like 3Digital, formats the web page to make sure that it fits within the device screen, without losing any design elements or functionality. This increases user experience, making the site easier to navigate for users. Why is this so essential? Browsers invest just 6 seconds deciding if they want to click-through a website. You can’t convince anyone to buy into your products or services with a flawed first impression.

Affordability and Time to Market

Building a responsive website design in Dubai is cost-effective. Why? Responsive website design drastically reduces development time and cost. This is great news for businesses – especially those with a budget.

Businesses don’t need to invest in building two separate versions of their website – one for desktop and one for mobile. In addition, responsive website optimisation can be completed for all devices. This offers much cost-savings to businesses.

Perhaps, more critically, adopting a responsive website is that it takes less time to build than you may think. This is ideal for businesses that need to get their name out there and have a definitive timescale to work to.

Increased Sales and Conversion Rates

Having a sleek, clean and functional website across all devices breeds customer satisfaction, builds brand, and enhances revenue. Browsers will find it easier to shop online – even making this an enjoyable experience.

Not only that but with sound responsive website design in Dubai browsers can pinch and zoom individual page elements allowing them to easily identify pages elements they want to explore further. This is especially important to e-commerce websites with a wealth of on-page products. Let’s not also forget that mobile websites feature fast load times, something that in today’s immediate online world customers don’t demand – they expect!

Today, browsers are buying more online than they ever have. Smartphones and tablets have evolved to become devices we use to make online purchases whenever, and moreover, wherever we want.

From a customer perspective, imagine you have decided to buy a book, new sofa or even a car on eBay. Responsive web design allows browsers to make purchases wherever they are instead of waiting until they get home and sit opposite a laptop to splash the cash – and let’s face it, by that time customers may have changed their minds!

Search Engines Prioritise Mobile Indexing

In 2018, Google is shifting towards prioritising its search engine rankings on mobile. This means that should your SEO and website design not be focused on mobile you may be penalised.This evolution has been on the cards for a while. However, businesses have no need to panic as the shift towards mobile-first indexing will be a gradual one.

Initially, Google set up ‘classifiers’ to define the readiness a website is for a mobile-first index. These classifiers are determined by a website’s content, links, layout and any multimedia plugins. Should each of these factors marry 100% with a mobile-first index, Google will rank the website for mobile-first indexing.

If the website falls short, Google may well contact the webmaster informing them that specific changes will need to be made to rank the website sufficiently for mobile-first indexing.

The good news for businesses is that a learned digital marketing agency in Dubai, such as 3Digital, will be able to readily identify if your website needs to be enhanced for the upcoming mobile-first search engine indexing – and make sure that you don’t lose too much ground throughout Google’s mobile-first rolling out period.

These are just five reasons why you need to have a mobile-friendly website. Mobile indexing as a priority is coming, but the good news is that businesses have time to prepare their website design in Dubai – provided they act now. 3Digital can help make sure that you don’t slump down the rankings, whilst optimising your website for multiple devices – helping you to get a jump-start on the competition. Contact us today to find out more.

3Digital is a multi-national full-service digital design agency located in the Business Bay in 905 Prime Tower, the agency is based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos.

Perfectly positioned to grow your business, we have our fingers on the pulse of all things digital.

Sources:
https://www.amazedigital.com/ux-user-experience-statistics-2018/