PPC Campaign Research
We begin with an in depth analysis of your industry and we look at how similar websites approach PPC. We identify new untapped channels to give you a competitive edge.
Managing your PPC campaign is something we have immense experience with. We have managed small localized campaigns right up to $50,000+ per month national and international campaigns.
3Digital will work with you to create the best PPC strategy for your brand. We will ensure that you only pay for clicks from “buying” visitors, ensuring that your Return On Investment (ROI) is fully optimized.
“Your business can not thrive without quality leads”
We manually tweak every aspect of a campaign to squeeze out the very best ROI. We constantly seek new opportunities and stay ahead of the competition through industry analysis and split testing.
We begin with an in depth analysis of your industry and we look at how similar websites approach PPC. We identify new untapped channels to give you a competitive edge.
Bing and Yahoo get far less users than Google. Therefore we tend to begin with Google and once we have optimized the campaign, we simply import the same settings into Bing Ads. This is another platform your competitors may be ignoring so ROI can be excellent.
Social Networks can be a goldmine for certain business types. This latest form of advertising can yield excellent ROI because PPC through these channels has not gone mainstream yet.
Certain businesses benefit from display advertising where we show banners instead of just text ads. These are far cheaper but less targeted. If we use this route Google is a great way to begin thanks to the tracking data we can analyze.
A great Google Ads agency will delivery amazing ROI. This platform offers highly targeted visitors and superb integration with Google Analytics- providing deep tracking data.
The best ROI comes from advertising directly to people who have already visited your website and previous customers. Consumers who have already visited your website (or one similar) are high converters, making them an essential target market.
Don’t delay. Boost your sales and revenue and get going right now!
Our PPC management service includes the following components:
Every month (and on demand) we provide you with a transparent account of how we have spent your money. This includes the channels used, the keywords targeted, bid costs and most importantly tracking. We use the latest tracking methods to ensure that we discover how the best converting clicks came about. For example using Google forwarding numbers to measure calls. Studying tracking data when an online sale is made paints a picture of your ideal demographic.
Google Ads provides a premium, proven platform to find buying customers directly. However there are other benefits and uses for PPC advertising. We cover these briefly below and when you get in touch we will discuss the ideal options for your business.
PPC offer the most direct route to reach highly targeted potential customers. Our many years experience ensures that our Google Ads campaigns are the best optimized for getting you the most conversions. Whether you want more sales, leads or awareness. 3Digital Google Ads managers are focuses on superb ROI for you.
Google Ads provides solid leads through keyword targeting, however social networks can offer far more affordable ways to connect with potential customers. If your service or product is very visual we may suggest Instagram and/or Pinterest. We may use a specific demographic on Facebook to carry out SMM through Facebook Ads, such as the above mentioned email marketing and other softer selling methods. Social media can open the doors to an unlimited number of potential clients and customers. It can also help spread “buzz” and enhance your reputation.
Mobile searchers now account for more than desktop in many industries. Ensuring we have landing pages optimized for mobile is essential. Our design team will ensure pages are quick to load with clear calls to action. We can add phone numbers to mobile adverts. We can re-market to mobile visitors at a later date if your product cannot be purchased through mobile. The options for re-targeting can be very powerful. The cost per click for mobile advertising can be set at a different level to desktop searches. Our SEO service also ensures a great user experience for mobile visitors.
Give us the opportunity that your business needs to achieve your goals and dreams!