{"id":11544,"date":"2019-01-11T17:36:52","date_gmt":"2019-01-11T17:36:52","guid":{"rendered":"https:\/\/3.digital\/?p=11544"},"modified":"2019-01-11T17:36:52","modified_gmt":"2019-01-11T17:36:52","slug":"top-seo-agency-servicesin-dubai-and-facebook-ads","status":"publish","type":"post","link":"https:\/\/3.digital\/top-seo-agency-servicesin-dubai-and-facebook-ads\/","title":{"rendered":"Top SEO agency services\tin Dubai and Facebook Ads"},"content":{"rendered":"
3Digital offers the top SEO agency services in Dubai. Our speciality is SEO (search engine optimization), but paid advertising is also important. Facebook Ads and Google Ads (formerly Google Adwords) dominate online paid advertising \u2013 and it\u2019s not hard to see why. Google processes an average of 3.5 billion searches every single day. Facebook\u2019s mobile advertising revenue percentage rose to 88% in the fourth quarter of 2017, a 3% increase over Q3 in 2017.<\/p>\n
It\u2019s safe to assume that Facebook and Google Ads dominate paid search. Yet, for businesses these statistics are just that \u2013 statistics. They offer little insight into whether Google Ads or Facebook Ads is the right platform to market their business.<\/p>\n
But which is the better paid search platform? Which should I use? Unless you\u2019re a digital marketer with expansive paid search knowledge and experience, this is a question that\u2019s difficult to answer. Fortunately, 3Digital knows paid search, and is here to show five reasons why Facebook marketing in Dubai is superior to Google Ads.<\/p>\n
Unlike Google Ads where you can target just about any keyword you can think of, Facebook Ads only allow users to target the words in their database. This will streamline your chance of appealing to potential customers with real interest in your products and services.<\/p>\n
Facebook holds a mountain of user data. This data includes very specific information about who users are, what they like and what they want. This information can be as inconsequential as they\u2019re favourite movie, book or TV show. Or, it can be what they\u2019re business needs.<\/p>\n
With these preferences, Facebook Ads can directly target those people with a distinct and definite interest in what you\u2019re selling. Let say, for instance, that you own an Indian or Chinese restaurant in Dubai and you want to attract more customers. An intelligent marketing agency in Dubai, like 3Digital, will be able to create Facebook Ads allow you to tailor an ad campaign to those people who regularly dine at restaurants like yours, enticing them to come and sample your menu with incentives – and a well-designed and placed ad.<\/p>\n
Google Ads doesn\u2019t know enough about users to truly tailor ad’s to their preferences, and therefore cannot accurately create an ad campaign that will appeal directly to them.<\/p>\n
Facebook Ads pack a powerful visual punch. The best ads blend seamlessly with other visual content that users are interested in. This can include images and videos, and other elements of user\u2019s news feeds. When you consider the type of content that grab\u2019s and holds are attention online, this is a remarkably attractive selling point.<\/p>\n
Visual ads are compelling. This type of content can convey aspirational messages to browsers \u2013 something that people of all demographics respond to. When leveraged with the persuasive nature of ads, content of this nature becomes very engaging.<\/p>\n
Just as Google is consistently evolving the text-format of its PPC ads, Facebook consistently evaluates how its platform can offer users a satisfying \u2013 and rewarding online experience. The platform is evolving to meet the evolving needs of its users. This has included ramping up the allotted advertising space on the site. Yet, despite this, Facebook marketing in Dubai remains a visually engaging platform which is a major selling point to advertisers. The only difference today is that there\u2019s more ad content for users to absorb.<\/p>\n